A biography of Rediffusion’s director of advertisements
On 4 November 1965, Rediffusion Television shuffled its board of directors. The next edition of house magazine ‘Fusion’ gave these biographical details of the new members.
Guy Paine, director of advertisements, was born in London in January, 1926. His preparatory school was Salisbury Cathedral School, where he was a chorister in the Cathedral. He won a scholarship to Ardingly College. Before joining the R.A.F. to train as a pilot, he worked with Standard Telephones and Cables as a trainee in the test development laboratory.
After demobilisation, he joined the advertisement department of the Spectator, becoming mainly concerned with the contact of publishers.
In 1950 he joined the sales promotion department of George Newnes Limited as space buyer, while having promotional responsibilities for a group of Newnes and Pearson publications. These responsibilities widened to include some Country Life and Collingridge magazines and Woman’s Own and Modern Woman.
In 1995 he joined Associated-Rediffusion as a sales executive, became assistant advertisement manager in 1957, and advertisement manager in 1958. In 1961 he was appointed controller of advertisements.
From 1962 to 1964 he acted as chairman to the Copy Committee of I.T.C.A., and has been chairman to the Advertisement Committee of I.T.C.A. since 1964. He represents I.T.C.A. on the council, and on the executive committee, of the Advertising Association and is a member of the Board of Advertising Education. He is a director of the British Bureau of Television Advertising Limited. Married with four sons, Guy Paine lives in Sussex and is particularly interested in fishing.