How do we stand now, those of us engaged in making programmes, at the start of the fourth year of the company’s operation as a programme contractor?

Have we lost our originality, our fire? Has complacency taken the place of ingenuity? Are we, as one journalist put it, “playing safe” with our programme pattern?

If one is to believe what some of our Press-men are writing, then in fact ITV is just coasting along picking up its millions of profit with effortless ease.

Let us examine this suggestion, and take a glance at some of the shows we have been “coasting” along with in the past few months.

Take drama for instance.

This company’s contribution to the ITV network in 1958 was forty-one plays – far in excess of any other contractor. Two-thirds of these plays were British in every sense of the word, eighteen of them being adaptations of British stage successes, and eleven of them specially commissioned TV plays by British authors. This is quite apart from the tremendously successful half-hour British series, “Murder Bag”, which has consistently appeared in the top ten ratings. “Television Playhouse” and the “Play of the Week” series have become firmly established and represent a most important and successful contribution to the ITV programme pattern.

We intend to increase our number of British TV plays in the future and encourage more writers to work exclusively for us.

And then light entertainment can claim to have made its contribution towards originality in 1958.

“The Jubilee Show” succeeded in combining music, comedy and nostalgia in a blend of the old and new, regularly rating in the top-ten, and bringing many letters of appreciation from all kinds of people.

“Rush Hour”, “East Side, West Side”, “Free and Easy” and “Hotel Imperial” all stepped out of line and gave us new ways of presentation. “Cool for Cats”, still on the air and gaining in popularity, will continue with us into the New Year. And the two original ITV quiz shows, “Take Your Pick” and “Double Your Money”, are surely the most successful of them all, and remain the most consistently highest rated quizzes. I only mention these few shows because they are company originations, which is all we are concerned with.

How about features?

Dan Farson’s “People in Trouble” scries has brought him to the front rank as a personality interviewer. “This Week”, coming up to its fourth year, is the only programme of its kind on the ITV network and remains the most informative of all programmes with a behind-the-news format. “New Horizon”, “Conquest of Space”, “Undercurrent” – which brought Gerard Fay to the fore as a new TV personality -“Out of Step” and “Keeping in Step”, “Only Yesterday”, “USSR Now” and “America Now” make an impressive line-up of programme effort and achievement. Difficult to detect any lack of fire in this section.

How about the children?

Are we relying on cowboys and Indians for our high ratings? The facts show just the opposite. Currently the most successful live children’s British serial, “The Red Dragon”, written and produced by John Rhodes, recently passed the viewing figures of “Pop-Eye”, “Fury” and “Rin Tin Tin”. Three of our recent serials were specially written by members of A-R children’s team, and in no programme section is there more zeal and dedication to their work. It is in this section that an important new method of animation “Visimotion” has been developed and is proving of great value, as seen recently in the “Alexander the Mouse” and “The Enchanted House” programmes.

Schools programmes, in their second year, have widened their horizons and with the introduction of “The Dordogne River” programme, specially filmed on location, they stepped out of the classroom to bring the reality of the lesson to the individual. The new programmes planned for the spring term are designed to further this conception of TV education. And then, of course, there are the programmes that do not fall into any particular category — the outside broadcasts, 105 of them, in addition to the Wimbledon Tennis coverage; the “Close-Up” and “Spotlight” scries; the rapidly produced tributes to personalities, such as Mike Todd, Robert Donat and Jack Buchanan, usually mounted in a few’ hours.

So perhaps this suggestion of “coasting” is merely Press talk. Why should we expect anything other than severe criticism from a medium which is more and more finding itself in conflict with Independent Television?

We are sure of our brief. Let us keep our sights high and make quite sure that the things we do are done as well as they can be.

Let us surround ourselves with the best possible talent; let us treat every programme we do as a means of finding out how to do it better next time. Good luck to all of you who contribute to the making of our programmes. Look out, 1959, here we come!

The post Floor Four says… Keep our sights high appeared first on THIS IS REDIFFUSION from Transdiffusion.

THAT was a decade that was. That was a decade that was…

Oh, put the emphasis where you like. The fact remains that all of us who were there on the night when Rediffusion and ITV first flickered on to the screen are now 10 – no, 11 – years older.

I’ve changed. How about you?

Rediffusion has certainly altered. For a start it is no longer ‘Associated’.

Incidentally, dear editor, it would be interesting to find out just how many people at present on the pay-roll were with the company on Night One (still known to some as the night they invented champagne).

The answer is 252 – Editor.

From my own memory book I recall Sally Sutherland, Red Lyle, Dennis Atherton, Richard Hawkins, and the late Hugh Finlay – all part of the Press Office over the years.

Where the nostalgia really hit me was at the ITA’s white-tie Guildhall banquet when 10 glorious years and all that were celebrated.

It might have been the wine and brandy but sitting there under the stony stare of Gog and Magog I suddenly realised that 10 years (and part of a hair line) had vanished since I was in almost the same seat for ITV’s curtain-up.

The instant reaction was to check for ‘old familiar faces’ along the tables around me. Of 40 or so TV ‘professionals’ within range only four, perhaps five, had been there back in ’55.

Now I know how Greybeard felt. If my memory is right was Lord Hill, now ITA chairman, at that September 22, 1955, dinner as Postmaster-General?

And at that time didn’t ABC TV consist of just Howard Thomas and a secretary?

Before quitting that particular celebration I wonder if the champagne would have flowed so freely had it been known that within one year Rediffusion would be over £3 million down?

By the way, hasn’t that been perhaps the most important change of all – turning those colossal losses of the early years into a profit?

As a privileged spectator seeing much of the game from close quarters it seems to me that Rediffusion’s development has been in three stages.

The first, naturally, was that somewhat daffy unreal period when the newly recruited army worked excitedly to get the company on the air and keep it there.

Forgive me if there is an overlap for so many shows have been crammed into the decade, but those were the days of Gordon Harker and ‘Sixpenny Corner’. Of Ralph Reader’s ‘Chance Of A Lifetime’.

The weekly sports magazine. The Granville Melodramas. And of Sgt ‘I Only Want The Facts, Mam’ Webb and ‘Dragnet’.

Wasn’t there a freakish series called ‘You’ve Never Seen This’? Book reviews in the morning. Sheila Matthews as Friday’s Girl. Wasn’t this, too, the Jack Hylton variety era… the names which occur being Arthur Askey, Tony Hancock (he once did a one-man show in an emergency), Rosalina Neri, Bryan Michie, Ivor Emmanuel, the Crazy Gang and the Water Rats?

Roland Gillett was the programme controller, Lloyd Williams was on the production staff, and the whole period was like the froth on top of a pint.

The second stage was marked by the appointment of Paul Adorian as managing director and John McMillan as programme controller.

Now the workaday face and output of the company was being established. On went the old originals in ‘Take Your Pick’ and ‘Double Your Money’.

But morning TV disappeared. Much of the early pioneering excitement went with it. And the staff settled down to a more orderly existence.

Schools programmes started – remember Enid Love? Was it in this spell or even earlier that we had those Michael Ingrams’ series? How about those Goonish shows like ‘A Show Called Fred’, ‘Son of Fred’, and ‘Idiots’ Weekly’? Not only Sellers, but Milligan, too.

The work of putting in the foundations went on continuously.

‘Cool For Cats’ caught popular fancy and brought Joan Kemp-Welch’s name to the forefront. ‘This Week’ was going strong. Somewhere around this point Cyril Bennett and Elkan Allan began contributing to the company’s fortunes.

Peter Cotes is one more name I associate with this sector of Rediffusion’s fortune. And was I alone in liking America’s ‘Johnny Staccato’ jazz-thriller series?

I went down the Thames on one Rediffusion birthday party – and across to Paris for another. That was the day that George Sanders, then working on a special programme called ‘Women In Love’, helped to play host. Although only a voyage down the Seine, Captain Tom Brownrigg was also on hand.

So we had ‘No Hiding Place’ and ‘Intertel’, ‘Wagon Train’ and ‘Rawhide’. But where was Tig Roe? Whither Alan Morris? Goodbye Kingsway Corner.

Out went advertising magazines. Out went ‘Jim’s Inn’ – after setting the standard for all shows of this type. But in came the many successful Pinter plays.

The most successful, of course, being ‘The Lover’, with Alan Badel and Vivien Merchant. It must have won almost every award possible… actor, actress, author and director. Surely Rediffusion’s most successful production in all those 11 years?

Just as the TV scene was growing contentedly sedate on came ‘Ready, Steady, Go!’ to give half the nation convulsions and the other half blood pressure.

Visiting the ‘RSG’ studio at TV House brought back all the din of 1955 and that drilling year when Adastral House was being converted.

By now Rediffusion was part of life. Dan Farson, always prominent in company affairs on the screen (his ‘Time Gentlemen, Please’ show was not only entered at Montreux but must have been responsible for the introduction of ‘Stars and Garters’), was a notable departure.

But phase two was drawing to a close too. On went John McMillan to general manager and in came Cyril Bennett as the new programme controller.

This is now part of the latest story… come in David Frost, Stella Richman, Benny Green, ‘Three After Six’, ‘The Rat Catchers’, and David Jacobs.

Pausing only to nod a farewell to Buddy Bregman and a friendly greeting to Europe’s favourite TV ‘uncle’ Eric Maschwitz, it scarcely seems credible that Monica Rose was hardly walking when ‘Double Your Money’ was first televised.

Yes, you’ve changed all right. Some more memory jogs… Stuart Hood, that ‘Arabian Nights’ opening for Wembley Studios, ‘Hippodrome’ in colour, the American deal with David Susskind, ‘Dial M For Music’, ‘Alfred Marks Time’, Keith Fordyce, Groucho Marx, Dickie Henderson, and on, and on.

It’s been a long time. Perhaps after all it should be that was a decade that was? What’s more Gog and Magog are still waiting.

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