They Say… November 1959

‘I read in the national Press that Val Parnell and ATV are against Associated-Rediffusion’s suggestion to the ITA that the third network, if and when it comes off, be a cultural one.

‘The reason suggested for this was that AR-TV is frightened of opposition. How can it be when it made more money than any other commercial TV company last year? It has fought through and triumphed against the opposition to date. So why should a commendable suggestion to support a cultural network, sharing the costs with other companies, be interpreted as a case of “nerves”?’

Letter from a Swansea viewer.

‘Sir Ian Jacob, BBC Director-General, said in London yesterday any new television wave-band should be shared by the BBC and ITA. Both organizations should be allowed to transmit two services, giving viewers a choice of four programmes.

‘Each of us could start a new service, but it has to be something new and not a duplication of what is going on in the present services.’

Daily Telegraph – June 10, 1959

‘Both ITA and BBC should be provided with an additional service solely for educational programmes (I use the word “educational” in its broadest sense) and specialized programmes with minority appeal. Such services would make it possible to provide more programmes for minorities, covering for example opera, ballet, and classical music, apart from which there might well be distinct commercial advantages in helping to make these specialized activities financially more self-supporting. We should be willing to participate in such a service, notwithstanding that it would have to be subsidized by our existing service.’

John Spencer Wills, company chairman, Nov. 25, 1958.

‘The Age of Juliet’. . . was fascinating to watch and a great exercise for our wits.’

Nancy Spain, Daily Express.

‘Ones fears for ‘The Age of Juliet’ adapted from the French on Independent Television last night, were only too well founded.’

L.L., Daily Telegraph.

‘This is the first time I have ever commented publicly about a televised programme, but I feel I must tell you how much I appreciated, enjoyed and admired your initiative in flying over so promptly the filmed interview with Lord Montgomery by Morrow and Colinwood. In particular did I appreciate the value of this following the criticisms which appeared in the British Press by people who obviously had not seen the film, but quoted excerpts of the interview, which gave erroneous impressions.

‘It was really excellent, but if there is a next time with another interview with Lord Montgomery by two such first-class interviewers, please do try and make it earlier in the evening, as I feel many people probably missed this beneficial programme by going to bed. I like to think the advertisers would understand – !

My very sincere congratulations.’

Letter from a Beaconsfield viewer.

‘May I slap you on the back for “Motoring Club”? I do not drive, never owned a car, but you set me thinking. The whole fifteen minutes was fascinating and the script very understandable. More power to your elbow!’

Letter from a Twickenham viewer.

‘My little boy of five has been very ill since before Christmas. During his long stay home from school we bought a TV set. Believe me, the different programmes have done more to buck him up than any doctor ever could. He is not only interested in the programmes but asks no end of questions about the studios and cameras, etc. I feel that I would just like to thank you all for unknowingly giving my son a great deal of entertainment during his illness and convalescence.’

Letter from Chelmsford viewer.

‘My husband and I look forward to seeing Jim’s Inn. We both think that Jim’s Inn is the best Advertising Magazine on television. Let us hope we will be seeing Jim’s Inn for many more weeks to come.

Postcard from Fulham viewer.